A Food Expert’s Urgent Call to Awaken to What We Eat and Why It Matters
In a world where the very essence of life is intertwined with our choices, Shasha Navazesh, the founder and CEO of Shasha Co., reflects on the profound connection between nourishment, health, and our collective destiny. With each breath, he sees a dance with fate, urging us to consider food’s vital role in our lives.
At Shasha Horizon, we share Shasha’s conviction that understanding where our food comes from and how it’s produced is not optional—it’s essential to our survival and freedom.
Who Is Shasha Navazesh? Understanding a Food Industry Advocate
A Lifetime Dedicated to Food Truth
Navazesh is a seasoned expert in food manufacturing, baking, culinary arts, and food consulting with decades of experience navigating the complexities of the food industry. Throughout his career, he has come to understand something fundamental: “There’s nothing to live for without something to die for.”
In his journey through the culinary world, he has come to believe that a healthy body, a sound mind, and a celestial spirit are the essential steps toward fulfilling one’s potential in this life.
He argues that food is not just sustenance but the cornerstone upon which our well-being rests. Protecting and safeguarding our air, water, and earth is necessary. We must possess protection and power to secure these essentials for ourselves and future generations.
The Alarm: How Food Became a Tool of Control
Those Who Control Food Control Our Actions
Navazesh sounds an alarm bell about a crisis that few acknowledge: “Those who control Food control our actions.” Our very identities are shaped by what we eat. It’s a sobering reminder that we must wake up to our collective buying power and be discerning about those who supply our food sources.
The Surrender of Our Power
The surrender of our power for meagre returns from greedy for-profit corporations has reached a crucial stage. Many of us toil tirelessly in lives that are dictated by external forces beyond our control:
- We are fed false information through media that perpetuates our exploitation
- We mindlessly succumb to poison-laden food and shallow marketing distractions
- We trust individuals who fake faith while undermining our collective future and freedom
- We have witnessed what these systems have done for us: nothing but abuse of the power we bestowed on them
Corporate Corruption and Systemic Exploitation
New-age fake religious movements and self-serving corporations are now controlling our well-being—physically and mentally—to the point that we can’t even see what they’re doing anymore.
They have made it so convoluted with corruption and exploited governing systems worldwide that it demands our immediate response. The very institutions we depend on have been compromised by profit motives that prioritize shareholder returns over human health.
The Crisis: Poisoned Food by Design
Food as a Commodity, Not Nourishment
Discover how Shasha Horizon Farmhouse operates differently—with clean, intentional food choices that reject the poisoned commodity food system.
The current food system treats food as a profit-maximization vehicle rather than as nourishment. Chemical additives, synthetic fortification, pesticide residues, and processing methods designed for shelf-life and profit margins have become the norm. Most people don’t realize they’re consuming food engineered for corporate profit, not human health.
The Mind-Body-Spirit Connection Broken
Our minds remain clouded when our bodies are infiltrated by fake, toxin-laden food designed for profit. And when our minds are trapped in confusion and nutritional deficiency, our spiritual connection lags, leaving us vulnerable to more manipulation.
This is not accidental. It’s systemic. A malnourished, foggy population is easier to control than one that is healthy, clear-thinking, and spiritually connected.
Shasha’s Advocacy: Fighting for Authentic Food
The Artisan Bakers’ Quality Alliance (ABQA)
In his pursuit of better food, Navazesh founded and served as President of the Artisan Bakers’ Quality Alliance (ABQA), advocating for authentic artisanal bread crafted through careful fermentation for improved health and digestibility.
Learn more about the benefits of proper fermentation and sprouted grains and why traditional preparation methods matter for your family’s health.
His work with ABQA represented a stand against industrial bread production and for the resurrection of traditional methods that actually nourish the body rather than merely filling the stomach.
Two Decades of Food Education
In the last two decades, he has provided a tremendous amount of information about food on many levels—speaking, writing, consulting, and educating anyone willing to listen about what’s really in our food and why it matters.
The Wake-Up Call: What We Must Do Now
Re-Evaluate Our Priorities
Navazesh implores us to re-evaluate our priorities. Like our democracy, liberty and justice need our full attention and involvement. Non-poisoned food and a clean environment require our unwavering attention, and we should use our collective purchasing power to demand clean, non-poisoned food from our government and private sector.
Our Three Essential Protections
Navazesh encourages us to protect what is crucial:
- Food – Clean, nutrient-dense, free from synthetic chemicals and poisons
- Air – Pure and uncontaminated by industrial pollution
- Water – Protected from chemical runoff and contamination
These three elements are not luxuries. They are the foundation of human survival and freedom.
The Power of Collective Purchasing
Our collective power can reshape food production and distribution. We only need to demand clean, non-chemically-induced food and refuse to purchase fake, poisoned food. When millions of consumers shift their purchasing power toward clean food sources, the market responds.
Discover Shasha Horizon’s commitment to this mission.
The Solution: Awakening Body, Mind, and Spirit
The Sacred Trinity of Health
A healthy body, an awakened mind, and a connected spirit hold the key to breaking free from the greedy traps that threaten our well-being and livelihood.
When your body is properly nourished with clean food, your mind becomes clear. When your mind is clear, your spirit can connect to purpose and meaning. When all three are aligned, manipulation loses its power over you.
This is why food matters so profoundly. It’s not just about calories or nutrients. It’s about reclaiming our autonomy, our clarity, and our freedom.
Conclusion: You Are What You Eat—And What You Eat Defines Your Destiny
In a world where food is power, Shasha Navazesh, with his decades of experience and dedication to clean food, stands as a beacon of hope for a healthier, more conscious future.
“You are what you eat” is not a cliché. It’s a biological and spiritual reality. The food you consume becomes your cells, your thoughts, your energy, and your capacity to think clearly and act freely.
The time to wake up is now. The time to demand clean food is now. The time to use your purchasing power for your own health and your family’s future is now.
Stop consuming poison disguised as food. Start demanding clean, real nourishment.
Reclaim your power. Reclaim your health. Reclaim your freedom.
Learn more about intentional food choices at Shasha Horizon
Shasha Shaun Navazesh
Founder & CEO, Shasha Co.
Food Manufacturing Expert, Chef, Consultant
Interviewed by Dennis Mathew, Food and Marketing Professor, Toronto | September 2023
